A diagnosis
A review of channels, campaigns, website and messaging, and where customers leak out.
01Strategy before spend
Marketing consulting
I review where your marketing stands today, show where the budget goes and where the opportunity is, and build a clear growth plan that fits your market and size.
What you get
Clear deliverables, not promises.
A written growth plan
Quarterly goals, recommended channels and a budget split built on your objective.
Tracking indicators
The numbers to check weekly and monthly, and how to read them.
Execution priorities
What to start this week, what to postpone and what to stop.
How it works
How we work, step by step.
- 1
Discovery session
Your business, your customer, your goals and the numbers you have.
- 2
Review and analysis
I go through your ad accounts, website and data before suggesting anything.
- 3
The plan
You receive it in writing and we walk through it point by point.
- 4
Follow-up
Sessions to review the numbers and adjust the plan.
Measurement
How do we know it worked?
Customer acquisition cost (CAC)
What one customer costs you per channel.
Return on ad spend (ROAS)
Revenue divided by ad spend.
Conversion rate (CVR)
The share of visitors who become an order or a lead.
Customer lifetime value (LTV)
Everything a customer pays over the relationship.