I am Eng. Abdallah Saleh Hussein. Fourteen years across design, campaign management and building marketing and sales teams — combining strategic thinking with hands-on execution to deliver growth that can be measured.
I believe success comes from smart planning and steady work, with a commitment to quality and team spirit.
I started in 2012 studying graphic design, then worked as a designer and art director in technology and marketing companies, and designed for MBC Group programmes and the Shahid app. That start taught me to see a brand through the customer's eyes before the marketer's.
In 2015 I joined Rosomat Digital Solutions as head of marketing and art director, then founded the company and became its CEO in 2016. There I moved from producing designs to leading strategy: I built marketing, sales, call-centre and WhatsApp customer-service teams, and ran advertising campaigns and projects for clients across sectors.
Today I lead marketing and operations at Aqar.com and work as a marketing consultant with companies in Saudi Arabia and Oman, moving between Saudi Arabia, the UAE, Oman, Egypt and Jordan as projects require.
From my first job in 2014 to founder and head of marketing — in order, as in my CV.
Leading the creative team on technology projects and overseeing UI and UX design for apps and websites, keeping visuals consistent with the brand identity.
Setting marketing strategy, leading teams and managing advertising campaigns. Built the marketing team, call centre, sales team and WhatsApp customer service, and ran client projects.
Founding and running a Saudi company specialised in digital marketing, website and app design and advertising campaigns: strategy, team leadership and partnerships with clients across sectors.
Designing attractive, easy-to-use web interfaces and user experience, plus graphic material such as logos, banners and digital posts.
Part of the group's creative design team: logos, motion graphics and infographics for its programmes, working with editorial and directing teams.
Designing and developing the Shahid app interfaces and improving the user experience across devices: user flow, simpler interactions and brand consistency.
Providing marketing consulting and growth strategies that strengthened the company's presence in the Saudi market.
Overseeing all the centre's visual work: advertising campaigns, promotional material and visual identity, and leading the creative team.
Co-founding and running a digital solutions and marketing company: brand development, strategic planning, team leadership and client and partner relationships.
Overseeing the creative team and all visual projects: advertising, logos and marketing material, and developing the visual identity across digital and print.
Overseeing marketing strategy, leading the team towards growth targets, and running day-to-day operations and user experience on the platform.
Overseeing daily store operations and providing marketing consulting to develop the brand and grow sales, managing promotions and analysing market data.
Developing marketing strategy for industry (GRP/GRE pipes), strengthening the brand and growing market share locally and regionally.
Four groups of skills earned from real work, not only from books.
Continuous learning in marketing, entrepreneurship and management.