Many businesses run without a marketing plan, because «a plan» sounds like a fifty-page file nobody has time to write. But the plan that actually works is one you can read in a minute and pin in front of you. This article gives you a one-page template to fill in here and print.
01Why one page?
Written once and filed away
Read every week and updated
Drowns in detail
Forces you to choose what matters
Hard for the team to follow
Anyone on the team gets it in a minute
02The nine questions
The whole plan is nine boxes. Each answers one question, and the order is deliberate: you don't start with channels and ads before knowing who you're talking to and what you're saying.
- Goal
What should happen in the next three months? One clear number, like orders or bookings.
- Customer
Who exactly? Two lines: what they do, what worries them, where they spend their time.
- Problem
What problem does your product solve for them? In their words, not yours.
- Offer
What do you give them? The product or service, the price, and why choose you.
- Message
One sentence the customer remembers you by. If you need three, it isn't clear yet.
- Channels
Where will you reach them? Pick one or two channels to start.
- Budget
How much per month, and on which channel?
- Measure
Which number will you check every week to know the plan is working?
- Next step
What is the first thing you'll do this week?
03Fill in your plan now
Write your answer in each box. It is saved in your browser so you can come back to it, and you can print it with one button.
What you write stays in your browser only.
04A short example for a perfume shop (hypothetical)
Goal: 60 orders a month within 3 months. Customer: women 25–40 looking for gifts. Message: «Perfume that arrives wrapped and ready to gift». Channels: Instagram and Snapchat. Measure: cost per order, weekly.
A hypothetical example for illustration, not a real business.
05The bottom line
A good plan isn't the longest one; it's the one you work with every week. Nine questions, one page, a weekly review. If you'd like us to write your plan together and turn it into campaigns, book a free intro call.
I help companies grow through marketing strategies built on results.