Most campaigns do not fail because of the platform or the budget. They fail because of setup mistakes that repeat at almost every company. Here are the five I see most, with a calculator at the end to check whether your campaign is profitable.
01Mistake one: advertising before measurement is ready
Running a campaign without sound tracking is like driving without a dashboard. You may arrive, but you will not know what it cost or why.
02Mistake two: sending visitors to the home page
An ad is a promise, and the landing page has to finish the same promise in the same words.
An ad for one service, linked to the home page
Linked to that service's own page
Page headline says "Welcome"
Page headline repeats the ad's promise
Five buttons and three menus
One clear button, repeated down the page
A ten-field form
Name and phone; collect the rest later
Every extra click between the ad and the order loses some of the customers you paid to bring.
03Mistake three: judging the campaign too early
Changing the ad every two days stops the platform from learning. Give it enough time and data, and change one element at a time so you know what made the difference.
04Mistake four: measuring likes instead of sales
05Mistake five: one ad for everyone
- Does not know you
Introduce the problem you solve, without asking for the sale straight away.
- Knows you, hesitating
Show proof: reviews, results, a guarantee, and an answer to the objection.
- Close to buying
Remind them with a clear offer and a deadline.
06Calculate your campaign now
07Check your campaign
08The short version
You will usually find one or two of the five, and fixing them improves results without adding a riyal to the budget.
I help companies grow through marketing strategies built on results.